Hi Hi! Happy Tuesday! Grab your matcha, get settled in and take a seat. As per request here is everything to know about UGC and influencer rates, because nobody else is telling you
UGC Rates 101
On average, creators are making about $212 per video (keep in mind this includes add-ons: paid ads, usage, additional hooks). Some creators are charging WAY more, and some are still stuck with free product.
*Let me know where you're at, and I can help you get out of the gifted stage!*
New UGC Creator: $150 is pretty average for one video. This is what I recommend charging if you're just starting out, after you've done a couple of gifted collaborations and have a good portfolio.
Influencer Rates
Influencer rates are a completely different and SO much more complicated because we need to take into account your audience, engagement + niche, not just your experience.
Here are some industry standard prices:
Nano-influencers (5-10K followers): $10-$100 per post
Micro-influencers (10-50K): $100-$500 per post
Mid-tier (50-100K): $500-$5,000 per post
Macro (100-500K): $5,000-$10,000 per post
Mega (500K+): $10,000+ per post
Tip: Every platform is different. You can charge more for 10,000 followers on Instagram vs. 10,000 followers on TikTok.
My Breakdown: Rate Cheat Sheet
I have charged a brand $2,000 for one video + another partnership was $300. I have 33,000 followers on TikTok. This just shows that rates will fluctuate depending on the brand and budget. You just have to know what's worth it for you.
These are just base rates, so no add-ons. You need to be charging more if a brand wants extras. Paid ads are good for exposure, yes, but they are getting WAY more out of it than you are. Here’s what I would recommend for add-ons:
I need your help!
I've been a little MIA on socials because I'm doing a mini rebrand and creating a whole new strategy. I am getting really excited about the next couple of months, but I need your advice. I created a new series to test called "Roadmap to 100k," but I'm not sure if I should continue. I've gotten some good feedback, but I don't know if I'm helping as many of you as I can. So, I want to propose a few series ideas + you can vote on your favorite:
Continue "Roadmap to 100k"
Influencer Corner: How to quit your 9-5 + create a more fulfilling life through social media
Unboxing/PR Insights: I unbox my PR + teach you how I got it/tips to get PR
Please vote on which series you'd like to see! As always, please reach out if you have any ideas or topics you'd love to see covered! I LOVE chatting with you!
XOXO,
Mia Macnair