How to Get Invited to Events (Even If You’re Under 5K)
Brand events, PR parties, influencer launches — here’s how you actually get on the list.
From brand launches to PR brunches to dreamy pop-ups, getting in the room isn’t just about having a huge following. It’s about being strategic, discoverable, and visible to the right people — the ones planning the guest list.
Here’s exactly how to do that, step by step.
Step 1: Make Your Profile Discoverable
If a PR rep lands on your page, can they tell where you’re based, what niche you’re in, and how to contact you?
If not, fix that first.
Add your location and niche to your bio
Example: “Calgary-based lifestyle creator | beauty, wellness & soft launches”Include a direct email — not just the “Email” button
Most brand reps are working on desktop, and the contact button doesn’t appear on a computer. Make sure your email is clearly written out in your bio.Post brand-friendly content
That means clean visuals, real products (even if not sponsored), and captions that show you know how to create content that sells without sounding like an ad.
Step 2: Reach Out First
Most creators wait for the invite. But if you’re not on the radar, you won’t be on the list.
Proactive outreach is how you start building those relationships.
DM Template:
Hi! I’ve been loving what your team is doing with [brand or event]. I’m a [city]-based creator and would love to be considered for any future PR lists or events. Happy to share my media kit or info — would love to connect.
Even if they just hosted an event in your city and don’t have anything planned immediately, it’s still worth reaching out. You’ll be top of mind for the next one — or for PR gifting opportunities in the meantime.
Step 2.5: Get on Local Agency Rosters
Most brand events are handled by influencer or PR agencies, not the brand itself.
These agencies keep internal lists of creators they reach out to when it’s time to launch a product, send PR packages, or host events.
Here’s how to get on those lists:
Google “influencer marketing agencies in [your city]”
Look at who brands are tagging in event recaps
Follow those agencies on Instagram
Engage with their content — comments, story replies, etc.
DM them to introduce yourself and ask to be considered for events or campaigns
Example DM:
Hi! I love the work your agency is doing with local creators. I’m a [city]-based [niche] creator and would love to be considered for any future PR invites or events. Happy to send my media kit if helpful.
If you're in Vancouver, start with these:
@nfluenceagency
@sundaecreativeagency
@playdigital
@rally_agency
@langtonpr
@bluedoor.agency
You don’t need 100K followers — you need consistency, taste, and alignment with their client brands.
Step 3: Post Locally and Tag Strategically
PR teams want creators who are relevant to the city, likely to show up, and easy to collaborate with.
Mention your location often — in captions, story replies, TikTok voiceovers
Attend smaller local events — pop-ups, launch parties, fitness collabs
Film and post about it — even a 10-second recap builds credibility
Tag both the brand and the agency — this is what gets you noticed
The goal: build a reputation as someone who shows up, adds value, and knows how to make an event look good online.
Step 5: Thank the Person Who Invited You (this might be the important step)
I cannot stress this enough:
If someone emails you and invites you to an event — find them, and thank them in person. This alone will set you apart from 90% of creators.
Before the event, check who emailed you. Learn their name.
At the event, go up to someone from the brand and say:
“Hi! I’m [your name], I just wanted to ask — is [their name] here? I wanted to thank them for inviting me.”
If they say no, don’t stress. Just say something like:
“No worries — I just wanted to say thank you. The event is incredible. [add smth you love about the event]”
Be a human. Communitate. Show some gratitude.
This goes so much further than a tagged story ever will.
People remember how you made them feel. Gratitude is the follow-up strategy no one teaches — but every brand appreciates.
Step 5: Posting and Follow Up
RSVP and actually attend
I’m sure you’ve seen that viral tiktok in london were a founder threw a launch event, and none of the invited creators show up. If you RSVP to something, show up.
Someone spent days — probably even months — planning that event, coordinating with vendors, booking space, and building something special for you. The bare minimum is to stick to your word. It's not just about professionalism — it’s about being a decent human.
Post content from the event
You don’t need to do a full-blown feed post, but share something. A story. A behind-the-scenes clip. A moment from the experience. You're there for a reason — documenting it shows you value the invite and the effort behind it.
Tag the brand and the agency
Always. This helps them track who showed up, and who shared. It’s also how you stay top of mind for the next one.
Follow up after the event
This is the most overlooked step — and the one that sets you apart. Take 60 seconds to thank the person who invited you. Express real gratitude. Mention something you loved about the event. Build the relationship.
Follow-Up Template:
Hi [name],
Thank you so much for the invite to [event name]. I really enjoyed meeting your team and learning more about the brand. The [mention a detail — product demo, vibe, venue, etc.] was such a great touch. I’d love to stay connected and be considered for future events or campaigns. Let me know if I can ever help with [your niche] content.Relationships > reach.
The follow-up is where repeat invites begin. Don’t skip it.Ask ChatGPT
Summary: How to Get Invited to Events
Optimize your bio so PR can find you
DM brands and agencies — don’t wait
Get on local agency lists
Post locally and tag strategically
Show up, say thank you, and follow up
Visibility builds credibility. Credibility builds invites.
Most creators aren’t doing this. Now you are.
Much Love!
— Mia xx
